And just like that, another Sweden Rock Festival has come to an end.
What an incredible few days it has been. From the moment the gates opened until the final encore, our backstage tent was buzzing with activity. Curious guitarists stopped by to experience True Temperament for the very first time, longtime believers came back to share stories and talk tone, and countless musicians, guitar techs, builders, and music lovers gathered around a common passion: great guitars.
Over the course of the festival we had the pleasure of welcoming artists, crew members, and friends from bands including Treat, Sabaton, Dirkschneider, Trivium, Jelusick, Eclipse, Clawfinger, Ego Kill Talent, Velveteen Queen, Gathering of Kings, members of the Yngwie Malmsteen Band, and many more. We also enjoyed visits from respected players and industry personalities such as John Norum, Roine Stolt, Andy La Rocque, Tommy Johansson, Love Magnusson, Victor Olsson, Stephen Platt, Flemming Clausen Lund, and a long list of guitar techs who keep the world’s stages running night after night.
One of the highlights was seeing the interest surrounding our latest creations. The new TT Labworks guitar and the Freak Guitar Lab ULV models barely had a moment to rest as players lined up to put them through their paces. It was fantastic to see so many musicians discovering what True Temperament can do, often with a smile appearing before they had even finished the first chord.
A special thank you also goes to our friends at Zuta Group for sharing the journey with us once again. Their passion, energy, and friendship helped make the tent one of the most welcoming places backstage.
To be honest, we were so busy that we hardly had time to take photos. But the greatest memories are not found in pictures anyway. They are found in the conversations, the laughter, the spontaneous jam sessions, the new friendships, and the countless moments when one guitar was handed from one player to another with the words: “You have to try this.”
That spirit is exactly what Sweden Rock is all about.
A huge thank you to everyone who stopped by, played our instruments, asked questions, shared ideas, and supported what we do. Your curiosity and enthusiasm continue to inspire us and remind us why we love this journey so much.
And for those who left Sweden Rock dreaming about their own True Temperament instrument, remember that you can secure your place in our production queue through the webshop with a 20% deposit. Your build slot is reserved, and the remaining balance is paid when your instrument is ready for delivery.
Until next time, thank you Sweden Rock.
We’ll see you somewhere down the road.
